Why Now is the Perfect Time to Start 


On the last day of 2021, it seems as though we’re being bombarded with the same rhetoric as usual at this time of year. “New year, new me,” as the popular saying goes. Is there any merit to that way of thinking? Perhaps there is!

In the recent podcast episode on Stronger By Science, Greg Nuckols and Eric Trexler discuss a concept called the “Fresh Start” effect which is exactly what occurs at the start of the new year. The start of the new year acts as a temporal landmark, “a distinct event that stands out from our day-to-day life,” Eric explains. Temporal landmarks distinguish an after from before and separates our future self from our previous self. 

Keeping this in mind, Eric explains that you can leverage the fresh start effect when setting goals for the new year. Now that the holidays are coming to a close, you can use this reset and added motivation to start acting on your goals. Maybe Christmas Eve and New Years Eve are not the best days to start new nutrition habits. Maybe Thanksgiving is not the perfect time to start a new running routine. New Year’s Day, however, can act as the catalyst for your new habit-forming, goal setting adventures. If you want to start practicing new habits that lead you on the path toward new outcomes, take advantage of the fresh start this new year brings. Now is the perfect time to start 🙂 


Sources and Additional Articles: 

Stronger by Science Podcast – Goal Setting and Behavior Change | Temporal Landmarks (22:19)

Youtube Video Version

The Fresh Start Effect: Temporal Landmarks Motivate Aspirational Behavior

Anticipated Temporal Landmarks Undermine Motivation for Continued Goal Pursuit

Greg Nuckols IG | Eric Texler IG

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